Came across a short article on Builderonline.com discussing some potential responses to buyers weighing the choice between new and existing homes. Nothing earth shattering really, but there may be a nugget or two your sales team isn't using currently.
One nugget from the article:
Move-in day is simpler for new-home purchasers than for existing-home buyers, who can be delayed because of clean-up or repair issues, notes Rob Ellerman of the Rob Ellerman Team, who serves as sales manager for Gale Home Builders in Lee’s Summit, Mo. “With a new home, you have possession the same day your loan closes and funds are available,” he says. “This means no worries in the interim, and planning the movers is so much easier.”
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